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This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. |
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, easy to read guide.
I highly recommend it to anyone wanting to start their own business, or brand and market somebody elses business, or a designer wanting to get into brand identity designs. |
