Logo, Font & Lettering Bible written by Leslie Cabarga Studio : How Design Books by How Design Books Publisher : How Design Books Released : 2004-03 Availability : Usually ships in 1-2 business days Number of Items : 1 EAN : 9781581804362 UPC : 035313326332 Avg. Customer Rating:(based on 46 reviews)
List Price : $32.99 Our Price : $17.71
Features Of 'Logo, Font & Lettering Bible'
ISBN13: 9781581804362
Condition: New
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Editorial Reviews for 'Logo, Font & Lettering Bible'
Product Description
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).
This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase."
Customer Reviews for 'Logo, Font & Lettering Bible'
Willy Wonka for Designers
This is one of the coolest, most imaginative and thrilling books I've ever had the privilege of holding in my hands. It goes well beyond anything that I thought was even possible as a designer or illustrator. Growing up, I always thought I would be an "artist", maybe drawing comics or doing special effects for movies, but ended up making my living as a designer, and a pretty poor one at that. It was so affirming to find this book. Amazing possibilities leap off every page. It's not another boring design manual. Think of this book as someone handing you the keys to Willy Wonka's Chocolate Factory. It's that wild and that good and you won't look at being a designer the same way again.
In a league of its own
Unlike the vast majority of books on the subject, this one actually goes beyond being a type/lettering showcase and actually teaches you the nuts and bolts of modifying type for logos and display type and actually have it look professional. Here, you learn how to tweak letterforms, creating optically balanced shadows, work with tightly-kerned text and more. Great overview of letterform anatomy and how to do your own hand-lettering. Loads of examples, tips and tricks from an expert craftsman would.
Not an expert in his field
I would not recommend any of his type books. If you are looking for a book on logo design or typography, I would HIGHLY recommend Doyald Young's books.
An education in a book
This is a really comprehensive overview of lettering and design. Every page is crammed with useful or interesting content. Reading it feels like sitting down with an experienced designer who draws examples for you, tells anecdotes about the subject, and leaves you realizing you've learned more than you ever expected without even noticing. The author analyzes designs of the past and present, explains the principles that define whether or not they work, and teaches you how to do it yourself.
I can't recommend this book highly enough, especially for students and the self-taught. Is the author's style idiosyncratic? Sure, and that's one of the things that makes this book so great. I have a shelf full of dry, flat, tasteless design books; this is a banquet for the eyes and the mind. It's a book you can read for pleasure (at least, if you're the kind of person to whom learning about design is pleasurable) instead of just trudging through it for instruction. It's not so much about HOW to do things (although there are excellent tutorial sections) as on WHY to do them, or not do them -- the latter of which is desperately needed today. And for the individual who complained that the tutorals are specific to certain software: if you can't look at an explanation of how to draw a curve in Illustrator, for example, and just use the corresponding tools in whatever graphics software you have, this field just isn't for you.
I only rated this book at 5 stars because Marketadvisory wouldn't let me tape a sixth one on to the end. If you have any interest, even casually, in lettering, in logo design, or in typography, this book is a must.
All-In-One
A great book full of inspiring examples, a great history behind logos and fonts, perfect tutorials for the entire process of logo-making, ... This book has it all and the author has a great sense of humour which makes this a very enjoyable read. I learned quite a lot from this book and regulary browse through it in search for inspiration and helpful hints. Even the layout of every page and the daring tyopgraphy on them makes this book a must-have.
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