Great IKEA!: A brand for all the people (Great Brand Stories)
Great IKEA!: A brand for all the people (Great Brand Stories) written by Elen Lewis Studio : Marshall Cavendish Limited by Marshall Cavendish Limited Publisher : Marshall Cavendish Limited Released : 2008-07-01 Availability : Usually ships in 1-2 business days Number of Items : 1 EAN : 9781905736164 Avg. Customer Rating:(based on 3 reviews)
List Price : $14.95 Our Price : $8.73
Editorial Reviews for 'Great IKEA!: A brand for all the people (Great Brand Stories)'
Product Description
IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book—now updated and revised—tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.
Customer Reviews for 'Great IKEA!: A brand for all the people (Great Brand Stories)'
Extremely Important to go through this book
The book gives a brief overview of Ikea in a simple, easy to follow language and in a non-antagonist way of speaking - which I liked. The author combines personal insights and edits a short yet complete glimpse towards one of today's most influencial brands, and I think the book is highly essential for anyone with a certain level of awareness to contemporary culture of consumerism in relation to design. A must-have for all industrial and interior designers.
Unauthorized look at the IKEA brand.
Lewis has written a dense little book which describes the history and brand values of IKEA. The book is unfortunately unauthorized, so she has to rely on public record and clandestine interviews with current and former employees. While on the one hand that means that she probably gets more of the unofficial story, it also means that there is more risk that folklore gets mixed into the account.
This book is a good resource for anyone studying brand history or IKEA itself.
Great Ikea! A Brand for All the People
The book describes the founder of Ikea in great detail. It also goes into the intricacies of the culture in the Swedish town where Ikea is headquartered. I feel the book does this very well and makes a good attempt to make us understand this world class company.
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